Wednesday, September 2, 2009

Some Fun with Translation

Sometimes, rather than translate the word from English to Russian, marketing dapartments find it cooler to just transliterate the English.
So imagine, for example, a cleaning product on the shelves back home called "CAPTAIN CHIESTY" (it means "clean" in Russian). Meaningless, maybe, but harmless.
Now imagine if someone misheard that original vowel? Why, you could end up with "CAPTAIN CHESTY"! Although come to think of it, that is an undeniably awesome product name. Who wouldn't want Captain Chesty scrubbing things vigerously? Think of the men who would finally buy cleaning product!
Kinda puts those Molly Maid ads to shame, eh?
---
Well this does sometimes happen. And while "Captain Chesty" would be an obviously rad accident, I'm not sure the same goes for this one:


Since this is not a box of very questionable condoms, I'll assume they were going for "Pizza Cook" here.

Yeah, no, they didn't quite make it.

No comments: